Qasimi - A/W Campaign 2026Art direction for Qasimi's A/W campaign. Shot on location in the UAE, the terrain does the styling — utility silhouettes against the geology they were made for.
Client: Qasimi
Art Direction, Commercial
American Eagle x Dazed MENA - Gather to Game 2026Gather to Game. A gaming tournament produced for American Eagle in Riyadh. Creative direction and spatial design for an immersive venue built around Saudi gaming culture — designed and programmed for the region's top streamers and creators.
Client: American Eagle
Event, Creative Direction, Experience Design, Commercial
Nike - Beity Beitkum 2025Beity Beitkum. A cultural dinner and experience produced for Nike, exploring the idea of home as a site of gathering, identity, and community.
H&M — Notes on Being2025Notes on Being. A spatial and graphic design commission for H&M MENA, translating a brand concept into a physical event environment.